For Tha Love Of Tha Souf

I don’t usually bust out the singing chops. But when I do, you bet your ass theres a good reason - and Profield Sessions No. 2, For Tha Love Of Tha Souf, was the perfect reason.

For his latest merch release, rapper Jerei joined forces with the Profield Reserve team to create a collection of unique pieces that are perfect for summer. The drop premiered last weekend during a pop-up the rapper hosted at Profield’s Cherokee location, and by Sunday, all but a few tees sold out!

Photograph via Instagram.

In addition to releasing merchandise, he was also featured as the brands second “Profield Sessions” artist - which is where my singing chops came in.

From the rehearsals at The Gem to shooting with My Friends and I, Jerei put together a dream team of creatives to make this entire thing possible - in addition to creating some iconic merchandise - and I was honestly just happy to be there.

Watch / listen to Profield Session No. 2 below, and be sure to checkout their store the next time you’re on The Southside of St. Louis!

Profield Sessions No.2

Profield Reserve (@profieldreserve)

Jerei (@soufsidejerei) & Rachel Nevels (@thatdarnrachel)

track 1. Profield G’Style (prod. by Akeda Keyz)

track 2. Tha Changes (prod. by OV)

track 3. Hol Up (prod. by Akeda Keyz)

track 4. Good Gas (prod. by Akeda Keyz)

Shot by Cami Thomas (@mfaimadethis/@camicruzthomas)

Poem by Cami Thomas (@mfaimadethis/@camicruzthomas)

Photography by Nyara W. (@nyara.w)

Audio & Lighting engineered by MBP Lighting (@mbplighting)

Sounds by Akeda Keyz (@akedakeyz)

Edited by Tyler Small (@tylersmall)

Special Thanks to Mvstermind (@mvstermind) Ymani Wince (@ymaniwince) Jesse (@livejesselive)